Legal notes for companies that sell to individuals (B2C):
The legislation that regulates e-commerce sites is quite complex as it involves different disciplines such as consumer protection, processing and protection of personal data, in addition to specific provisions for e-commerce.
The obligations for the management of an e-commerce site, in fact, refer to the civil code, the regulation on electronic commerce
(D.Lgs.70 / 2003), to the provisions relating to contracts stipulated outside commercial establishments and to withdrawal (so-called Consumer Code Legislative Decree 206/2005 and subsequent amendments), to the legislation on privacy (Code regarding the protection of personal data), without forgetting the European Directive 2009/136 (Cookie Law), which provides clarifications on the use of cookies and the information that must be provided to consumers.
What, then, are the rules we respect both in relation to Italian and European law? These are legal notes that must necessarily appear on the web platforms!
Legal notes of an e-commerce. The data and the main information
The e-commerce legislation establishes a series of informative obligations that have transparency and, therefore, the protection of users at the center.
The first page to be prepared within an e-commerce concerns just this type of data and information, considered fundamental that allow the identification of the company.
The mandatory data are:
Name, name or company name
Domicile and registered office
Number of registration in the RAE (Repertory of Economic Activities) or in the register of companies
VAT number
It is good to remember that the VAT number must necessarily be shown on the home page, while other information, such as the registered office or registration number, can also appear on other pages of the site (usually all this information is entered in the footer [bottom of page ] so that they appear on every page of the portal).
In addition, the European Court of Justice ruled with the sentence C-298/07 of 2008 that those who work in electronic commerce must always prepare an effective communication with the consumer, who, therefore, must have the right to contact the seller even before of the stipulation of a contract.